San Francisco · one bike · twelve spots
Press a rectangle. Put your logo on my bike.
Twelve real surfaces on my Infinite Machine Olto, $120 to $600. Drop a logo, see it on the machine, pay.
Right side
Left side
Head-on
- Right sidewall24 × 9 cm$600
- Left sidewall24 × 9 cm$600
- Front plate18 × 7 cm$450
- Right seat rail16 × 6 cm$350
- Left seat rail14 × 6 cm$300
- Bar clamp9.5 × 5.5 cm$225
- Right frame panel11 × 4 cm$200
- Left frame panel11 × 4 cm$200
- Right chassis8 × 3 cm$165
- Front fender7 × 3 cm$165
- Right rear fender6 × 2.5 cm$120
- Left rear fender6 × 2.5 cm$120
- Sold
- $0
- Spots open
- 12 / 12
- From
- $120
- Biggest spot
- 24 × 9 cm
- All twelve
- $3,495
Why there is a bike
brandmymac.com sold ten sticker spots on a MacBook lid and passed $2,959. This is that, on a road vehicle.
A SoMa billboard costs thousands a month and needs a media buyer. I have a machine that crosses the city several times a day, with flat panels the size of a laptop lid doing nothing.
The twelve spots add up to $3,495, which is what the bike cost.
Every logo is screened before any money moves. I print each decal at its stated size, fit it, photograph it on the machine, and ride.
What $600 buys, three other ways.
| Where | Price | |
|---|---|---|
| A SoMa billboardFour weeks up, then down. | thousands / mo | Four weeks up, then down. |
| A newsletter slotOne line, scrolled past by lunch. | hundreds | One line, scrolled past by lunch. |
| A crowdfunding pageA tote bag. You bought nothing. | $600 | A tote bag. You bought nothing. |
| brandmyolto24 × 9 cm of a road vehicle, named and photographed. | $600 | 24 × 9 cm of a road vehicle, named and photographed. |
12 of 12 spots are still open.
The cheapest is $120. Nobody has to outbid anybody: you press a spot and it is yours.
How the money works
- One fixed price per spot. Nothing to outbid, nothing to top up.
- Your logo is screened before the card page opens.
- Payment is final. The spot is yours for the life of the bike.